Christine Iwig

Driven by a commitment to women’s health and a belief that meaningful storytelling can spark real change, Christine Iwig brings more than 18 years of marketing and merchandising expertise to the Inanna Certifications Advisory Board. She has built her career on understanding how people connect with brands and translating those insights into authentic, resonant narratives that support consumer trust and informed decision-making.

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Christine’s experience spans digital strategy, brand development, and performance marketing across both private and public sectors. She has supported the evolution and growth of well-known brands such as Target, Limited Brands, and Marvin, applying a data-driven and customer-centered approach to every project. Her work includes leading national campaigns that revitalized legacy brands and contributing to successful product launches that delivered strong business results.

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Known for her strategic clarity, curiosity, and collaborative leadership, Christine approaches every initiative with a customer-first mindset and a commitment to creating communications that are honest, impactful, and grounded in real consumer needs. She brings this perspective to Inanna Certifications, supporting the organization’s commitment to clear, trustworthy, and purpose-driven communication.